I have been doing this stuff since 2008, and it still amazes me how many people (including the author of this) conflate Scrum (or Kanban, or any other framework or method) with Agile.

the problem here is not the product, it's the fact that thousands of people take a 2-day course, learn a simple framework by rote and call themselves "master" or "coach" and then prescribe practices that they barely understand themselves onto teams where it may not even be appropriate.

As Klaus Leopold wrote, "agile teams have nothing to do with business agility."

The conversation should start with "what are you trying to improve?"